2020

Midea

INTERIOR

Integrating almost all the categories of the products under Midea brand, the Midea M-smart Life Experience Centre forms a microenvironment of the brand. The centre is divided into exclusive experience areas for the respective categories of products by simulating home use environment, it comes quite different from the conventional stores where single product display is arranged. It helps to create the SI system with modular construction, standardization, contextualization and flexibility is created for the brand.